The grounding chip
Every generation node carries a grounding chip, such as Brand · Light · Skills 2. Open it to see and change what steers that node. It has four sections:How much of the brand book applies
Nodes you add by hand start on Light. Nodes the Composer builds use the full brand book.
The brand-book pieces are Colors, Typography, Voice, Vision / Imagery, Personality, Audience, and Logo, or the Entire brand book.
Creative direction
Creative direction captures how your brand behaves in creative, beyond the basics. Pieces include Visual thesis, Composition, Typography behaviour, Colour behaviour, Photography, Illustration and graphics, Motion, People and characters, The product in the world, Where the mark goes, Brand signature, and Refusals.Design system
Apply sections of your brand’s design system: Palette, Typography, Spacing, Radii, Shadows, Layout, Components, Iconography, Motion, Voice, Imagery, Logo, and Formats. To bring one section in as a visible reference, use a Design Reference node.Shortcuts in the Composer
Creative skills
A creative skill is a reusable creative-direction directive — a repeatable instruction for how something should look or feel. Skills are folded into canvas generations and agent content behind the scenes.- Add skills to a node from the Creative skills section of its grounding chip, or type
@in the Composer. - Manage skills in Settings → Skills. Create your own, browse the first-party library, and edit or archive existing ones.
Try it
- In the Composer: type
/brand:colorsand then “a flat lay of our new mug on linen”. The result uses your brand colors. - On a node: open its grounding chip and switch it from Light to Full for a campaign hero image.
- Make a skill: in Settings → Skills, create one such as “Shoot products at a 45-degree angle on a neutral backdrop”. Add it to a node from the grounding chip, or type
@in the Composer.
What’s next
Nodes
The generation nodes that carry grounding.
Brand book
What grounding draws from.