Brand readiness - Continuum

The brand readiness score tells you how complete and strong your brand book is. A more complete brand book gives the AI more to work with, so generations and agent output get sharper.

Readiness is informational. It measures your brand profile — it does not score individual creatives, and it never blocks you from generating, publishing, or launching.

What it measures

The overall score runs 0–100 and breaks down into seven dimensions:

Dimension	What it reflects
Value prop	How clearly your value proposition is defined.
ICP clarity	How well your ideal customer is described.
Customer pains	Whether the problems you solve are captured.
Success metrics	Whether you’ve defined what success looks like.
Positioning	How distinct and clear your positioning is.
Messaging	How coherent your messaging is.
Identity	How complete your visual and verbal identity is.

Each dimension carries its own score and rationale, and the overall score maps to a band — not started, needs work, developing, or ready.

Improving your score

Fill in the gaps the low-scoring dimensions point to, directly in the brand book.
Add source material under Settings → Knowledge so the AI has more to draw on — see Knowledge base.
Select Recalculate to re-score after you make changes.

What’s next

Brand book

Fill the gaps readiness surfaces.

Knowledge base

Give the AI more source material.