How to ask

There are no special commands. Ask in your own words, and Continuum asks if it needs one more detail. A few habits get you better answers faster.

Be specific

Name the platform, the time period, the result you care about, and what you want back.

Say what decision you’re making

“I need to cut 2,000 from next week’s ad spend. Where should it come from?” gets a sharper answer than “Show me spend.” The decision tells Continuum which numbers matter.

Say how you want it back

• “Put that in a table with spend and return for each campaign.”
• “Give me three bullet points I can paste into Slack.”

Start from your brand

Opening with “Read our brand book” or “Check what has worked for us before” makes everything that follows more on-brand.

Preview anything

Publishing, changes to your ads and budgets, and deletions show a preview and wait for your yes (one exception). Other changes — moving a post to another day, rewriting a caption, or marking work as needing changes — happen right away, and so does generating creative. Say “Show me first” before any change you want to check.

Correct it like a colleague

If it picks the wrong thing, just say so:

• “Not that one, the spring campaign.”
• “Use the last 7 days instead.”

Keep the conversation going

You don’t need to start over. Build on what’s already there:

“Turn this product photo into three vertical lifestyle images for Reels.” “Make the second one warmer, with more morning light.” “Now make the same three in square for the feed.” “Add the best one to Tuesday’s post.”

Ask what’s possible

“What can you help me with in the Calendar?” is a good way to explore any part of Continuum.

What’s next