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Jaina is your paid-media analyst. Ask a question in plain language — “why did ROAS drop last week?” — and Jaina analyzes your connected accounts and returns a structured checkpoint report rather than a wall of text.

What a report contains

  • KPI metrics — the numbers that matter for your question, laid out as a grid.
  • Charts — visual trends behind the numbers.
  • Strategic insights — what the data means.
  • Prioritized recommendations — concrete next steps, each tagged with impact and effort so you know what to do first.

Where to use Jaina

When Jaina proposes a move

Jaina can also propose the next move — a new audience, a set of creative angles, a creative slate, a pipeline run, or an Optimizer approval. Nothing touches your ad account or spends anything until you approve that exact action in the chat.
Jaina reads the ad accounts assigned to your active brand. Connect and assign accounts in Integrations first.

Try it

In the Jaina tab, ask the question directly: “Why did ROAS drop last week?” From Claude or ChatGPT, ask:
  • “Ask Jaina why our cost per purchase jumped last week.”
  • “Ask Jaina where to cut 2,000 from next week’s Meta spend.”
  • “Ask Jaina for a weekly report on our Meta ads, with the top three actions.”
Asking Jaina from your assistant needs the Operator role or higher.

What’s next

Paid analytics

The dashboards Jaina reasons over.

Paid optimization

Turn recommendations into applied actions.