Everything is scoped to a brand
A brand (or brand profile) is the unit everything hangs off of — its brand book, connected accounts, media, drafts, and analytics. If you manage more than one brand, you switch the active brand from the brand switcher, and the whole app re-scopes to it. Each brand keeps its own identity, integrations, and history.The brand book grounds everything
Your brand book is a living, AI-generated identity — colors, typography, voice, audience, positioning, and guidelines — first drafted from your website and deepened over time. It’s not just reference: the brand book actively grounds generations in AI Studio and steers the agents, so output stays on-brand by default. A brand readiness score tracks how complete your brand book is; it’s informational and blocks nothing.Organic and paid are two sides
Continuum splits work into two areas that mirror how marketing teams operate:Organic
Plan, draft, schedule, and analyze organic social — powered by the Organic agent and a content calendar.
Scale (paid media)
Run and optimize paid campaigns — powered by Jaina, paid analytics, and the optimizer.
Two agents do the heavy lifting
- Organic agent — plans posts, drafts concepts, generates plans in bulk, searches your media, and hands work into the calendar.
- Jaina — the paid-media analyst. Ask about performance and Jaina returns a structured report: KPIs, insights, and prioritized recommendations.
AI Studio is where creative is made
AI Studio is an infinite canvas of connected nodes. You chain prompts, references, and generators (image and video models like Nano Banana and Veo) into a workflow, then run it. Outputs land in your Library and can be published straight to the organic calendar.The creative loop
These pieces form a loop you repeat:1
Connect
Link your channels and assign accounts to the brand. See Integrations.
2
Ground
Build the brand book that every generation and agent draws from.
4
Publish
Ship organic drafts and paid campaigns across your channels.
Key terms
What’s next
Quickstart
Set up your first brand.
Brand book
Build the identity that grounds everything.