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Brand Spy is your competitor intelligence workspace. It tracks the brands you compete with — their organic Instagram posts and their paid ad creatives — so you can see what they’re running and pull ideas into your own work.
Brand Spy isn’t in the main sidebar. Reach it from your Home dashboard or from Settings → Activation.

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The four tabs

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Tracking competitors

1

Add competitors

Search for a competitor and add them to your tracked list. Continuum also recommends competitors based on your onboarding.
2

Browse their creative

In Inspiration, switch between organic posts and paid ad creatives, and filter by competitor.
3

Save to a board

Save the creatives worth referencing to a board so your team can find them later.
Tracking a competitor’s organic posts uses Instagram data — connect an Instagram account in Integrations to get the most out of Brand Spy.

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What’s next

Library

Inspiration also lives inside your Library.

AI Studio

Turn inspiration into your own creative.