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Continuum works from your brand book, your audience, your past performance, and your creative library. Connect it to Claude or ChatGPT and you can put all of that to work by asking, in one conversation. The connection uses the Model Context Protocol (MCP). Claude and ChatGPT call it a connector: a secure link that lets your assistant work in Continuum for you. You paste one address, sign in with your normal Continuum login, and you’re done.

Connect your assistant

Claude, ChatGPT, or any assistant that supports custom connectors.

Your first five minutes

Connect, pick a brand, and ask your first five questions.

Why use it

  • Get answers in plain English. Ask why your cost per purchase jumped and get the numbers, the likely reason, and a suggested next step.
  • Plan and publish from one conversation. Go from “what should we post next week?” to an approved calendar, and publish to Instagram when you’re ready.
  • Make on-brand creative. Captions, images, and videos are drafted from your brand book and past results. You review them before anything is published.
  • Stay in control. Anything that publishes, changes your ads or budgets, or deletes something shows you a preview and waits for your yes. See You stay in control.

The parts of Continuum you’ll hear about

Start with what you want to get done and ask for it in your own words. This table explains the names you’ll hear along the way. You can use every area from your assistant. A few steps stay in the Continuum app on purpose, like turning on Autopilot, and switching on a campaign needs an Admin or Owner’s approval.
Jaina explains why results changed. Paid optimization proposes the budget moves. You approve.

What you can do

Understand your performance

What’s working across social and ads, and why.

Know your brand

Ask about your brand book and check copy against your voice.

Find what works

Your best openings and formats, category trends, and competitors.

Plan and publish social

Plan a week of posts, review each one, and publish.

Run your Meta ads

Budgets, audiences, campaigns, and optimization recommendations.

Make creative

On-brand images and video from the Canvas, Pipelines, and Elements.

Edit video

Turn raw footage into first cuts in Video Studio.

Produce templates at scale

Fill your design templates with Forge.

Try it

Once you’re connected, ask:
  • “Which Continuum brand am I working on, and what’s connected?”
  • “Read our brand book and tell me in three lines how we sound.”
  • “What can you help me with in the Calendar?”

What’s next

How to ask

Habits that get better answers faster.

Prompt recipes

Short sequences that show how everything connects.