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Your brand book is the single source of truth for how your brand looks, sounds, and shows up. Continuum drafts it from your website during onboarding and deepens it over time. It isn’t just reference — it actively grounds AI Studio generations and steers the agents, so your output stays on-brand by default.

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What’s inside

The brand book is organized into tabs:

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Brand kit

The brand kit is the deterministic core of your identity — the pieces any feature can pull by brand:
  • Logo — your logo file.
  • Colors — your brand palette as hex values.
  • Typography — your brand typefaces, stored as font-family names.
Typography is stored as font names, not font files — Continuum references the families. (Client After Effects projects are the exception: those require the actual font files. See After Effects delivery.)

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Generating and editing

If your brand book is empty, select Generate Brand Book to build it from your website. Edit any view directly, or edit the master brand.md under the Document tab — changes there flow through to every view.

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Working across brands

Each brand has its own brand book, kit, and connected accounts. Switch the active brand from the brand switcher to move between them, or create a new brand profile. A brand that hasn’t finished onboarding or has no active integration is flagged so you know what to finish.

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What’s next

Brand readiness

See how complete your brand book is.

Brand-book grounding

How the brand book shapes generations.