What it can do
- Plan posts — propose a content plan for a theme, platform, or timeframe.
- Draft concepts — turn an idea into a concrete post concept you can refine.
- Generate in bulk — produce a batch of planned posts in one run.
- Suggest creative skills — recommend creative skills to shape the look and voice.
- Search your media — pull relevant assets from your Library.
- Hand off to the calendar — send plans and concepts into the calendar as drafts.
Working with the agent
Ask in plain language — for example, “plan a week of reels about our summer launch” or “draft three carousel concepts for our new feature.” The agent replies with structured cards you can accept, edit, or send to the calendar. Because it draws on your brand book, drafts come back on-brand by default.What’s next
Content calendar
Where the agent’s plans become scheduled drafts.
Organic analytics
Measure what you publish.