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The content calendar — the Planner — is where organic content gets scheduled. It starts from brand-relevant insights and turns them into drafts you can generate, refine, and publish across platforms.

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Insights that seed content

The calendar surfaces three kinds of prompts, tuned to your brand’s niche:
  • Trends — what’s rising, stable, or cooling in your space.
  • Key events — seasonal and calendar moments worth posting around.
  • Audience questions — what your audience is actually asking.
Select the ones worth acting on and turn them into drafts.

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Planning and scheduling

1

Pick your views

Switch between week, month, and list views to plan at the cadence you want.
2

Choose what to post about

Select trends, events, or audience questions to build drafts from.
3

Generate drafts

Create drafts for the platforms you’re targeting. A ticker shows generation progress as drafts come in.
4

Refine and schedule

Edit each draft, set its slot, and schedule it. Video made in AI Studio can be published straight here with a Publish to Planner node.

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What’s next

Organic agent

Let the agent fill your calendar in bulk.

Organic analytics

See how scheduled content performs.