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Continuum builds your brand from your website. You give it a URL, it scans your site to extract your brand identity, and you review and launch. The whole flow takes a few minutes.
1

Enter your website

Head to app.trycontinuum.ai and start onboarding. Enter your website URL and select Analyze my brand.Continuum scans your site and starts an AI analysis in the background — extracting your name, logo, colors, typography, voice, and audience while you continue.
2

Add brand documents (optional)

Upload any brand assets you already have — style guides, decks, or past campaigns. This sharpens the analysis, but it’s optional: skip it and Continuum infers everything from your website.
3

Connect your channels

Tag your ad and social accounts to this brand. Connect a provider once, then assign the specific accounts that belong to this brand.
  • Meta — Facebook, Instagram, and Threads
  • Google — Google Ads, Google Analytics (GA4), and YouTube
  • TikTok
Connecting Instagram unlocks competitor inspiration later. You can add more channels — including LinkedIn — anytime from Settings → Integrations. See Integrations for the full list.
4

Invite your team (optional)

Invite teammates and set each one’s role — Admin, Operator, or Viewer. You can also do this later from Settings.
Not sure which role to give? See Roles & permissions.
5

Review your Brand DNA and launch

Continuum shows the brand profile it extracted — identity (logo, colors, typography), business overview, voice and tone, target audience, and a brand readiness score. Edit anything that’s off, then launch.The readiness score tells you how complete your brand profile is. It’s informational — it never blocks you. You can deepen your brand book over time.
After you launch, Continuum can show competitor inspiration and generate your first on-brand creatives, then drop you on your Home dashboard.

What’s next

Core concepts

How brands, agents, and the creative loop fit together.

Build your brand book

Deepen the identity that grounds every generation.

AI Studio

Generate and edit images and video on the canvas.

Integrations

Connect and assign all your channels.