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Performance+ is where you run paid media. It brings your ad accounts, performance, and optimization into one place.
Performance+ is part of the Performance+ plan. See Billing and pricing.

The three tabs

In the sidebar, Performance+ shows Jaina, Paid Analytics, and Paid Optimization. Inside the workspace they’re the Jaina, Dashboard, and Optimization tabs.

Paid analytics

Campaign and ad-set performance with budget pacing.

Paid optimization

Review and apply budget recommendations.

Jaina

Ask the ads analyst why results changed.
Approvals lists what waits for a person in Performance+, and who can give the yes.

What’s supported

New campaigns, ad sets, and ads Continuum creates are always paused until an Admin or Owner approves switching them on.

Try it

Everything here is also reachable from Claude or ChatGPT. Ask:
  • “Ask Jaina why our cost per purchase jumped last week.”
  • “Show me this week’s budget recommendations and explain each one.”
  • “Set up a paused campaign to drive traffic to our spring sale.”
See Run your Meta ads.

What’s next

Connect an ad account

Link Meta to populate Performance+.

Ask Jaina

Get a read on what’s working.