Glossary - Continuum

Term	Definition
Active brand	The brand your session is currently scoped to. Switch it from the brand switcher.
AI Studio	The creative generation area — an infinite canvas of AI nodes. Labeled Canvas in the sidebar.
Asset	A raw file (an upload). Contrast with creative.
Brand book	Your living, AI-generated brand identity. It grounds generations and agents.
Brand kit	The core identity: logo, brand colors, and typography.
Brand readiness score	A 0–100 measure of how complete your brand book is. Informational; blocks nothing.
Brand Spy	The competitor-intelligence workspace.
Canvas	The infinite surface in AI Studio where you arrange and connect nodes.
Checkpoint report	Jaina’s structured output: KPIs, insights, and prioritized recommendations.
Content calendar	The organic Planner, where drafts are scheduled.
Creative	Produced content — an image, video, or ad.
Creative skill	A reusable creative-direction directive applied to a generation.
DCO	Dynamic creative optimization — automated actions on paid creatives.
Draft	A planned organic post in the calendar.
Grounding	Steering a generation with pieces of your brand book.
Jaina	The paid-media analyst agent, in Scale.
Library	Your brand’s searchable home for all media.
Node	A single block on the canvas (a prompt, reference, or generator).
Organic agent	The AI agent for planning and drafting organic content.
Portfolio	A group of paid campaigns the optimizer works over.
Workflow	A saved graph of connected canvas nodes.