Approvals - Continuum

Changes to your ad account wait for a person to approve that exact change. “The Optimizer proposes. Jaina explains. You approve.” The one exception is Autopilot, which you turn on for a portfolio and which applies budget moves inside caps you set. Here’s what waits for a yes, and who can give it.

What waits for a yes

What	Where you approve	Who can approve
A Paid optimization budget recommendation	Paid Optimization → Actions, or from your assistant	Operator or higher
A move Jaina proposes — a new audience, creative angles, a creative slate, a pipeline run, or an Optimizer approval	In the chat with Jaina, on that exact action	You, in the chat
Creating or changing a Meta campaign, ad set, ad, budget, or audience from your assistant	Your assistant shows a preview and waits for your yes	Operator or higher
Switching on a paused campaign, ad set, or ad, or a large budget increase	In the Continuum app, or from an Admin’s or Owner’s own assistant with `mcp_approval_grant`	Admin or Owner

New campaigns, ad sets, and ads are always created paused. The Optimizer never pauses anything without a person approving that specific pause.

Approvals are part of Performance+. See pricing.

Try it

In the app, go to Paid Optimization → Actions, open a recommendation, read its reasoning, and approve or reject it. Or ask Claude or ChatGPT:

“Show me this week’s budget recommendations and explain each one.”
“Approve the recommendations for our prospecting campaigns, and reject the rest.”
“Show me the paid changes waiting for my approval.” (Admins and Owners)

What’s next

Paid optimization

How budget recommendations are made and applied.

Roles & permissions

Control who can approve.