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Publishing runs from inside Continuum: you approve a post in the Planner and Continuum publishes it. It’s approval-first by design — nothing goes out until a person approves it.

Where you can publish

TikTok posts publish as private, visible only to the account, until TikTok’s app audit completes.
You can plan and track posts for every platform in the calendar, whether or not it publishes from Continuum yet.

Publish a post

1

Finish the draft

Edit the caption, format, creative, and slot in the Planner.
2

Approve and schedule

Choose Approve & schedule. The post’s status changes to Scheduled.
3

Check the result

When it goes out, the status changes to Published. If it didn’t, it shows Failed.
From the canvas, a Post to Platform node can Post now or Schedule for its planner time.

If a post fails

  • Check the connection is healthy under Settings → Integrations. A lapsed connection shows a Re-sync action. See Integrations.
  • Media failed means the copy is saved but the media didn’t render. Regenerate or replace the media.

Try it

Ask Claude or ChatGPT:
  • “Show me Tuesday’s approved carousel as it will post, then publish it.”
  • “Which posts failed to publish this week?”
  • “Is our Instagram connection healthy?”
Your assistant always shows the post as it will go out and waits for your yes. Publishing from your assistant is available for Instagram today. See Plan and publish social content.

What’s next

Content calendar

Plan and approve posts.

Organic analytics

See how published posts performed.