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Paid optimization — the Optimizer — watches ad-set performance daily and proposes budget moves with the reasoning attached. You approve them. It works across portfolios of ad sets rather than one campaign at a time.
The sidebar labels this Paid Optimization. Inside Performance+ it’s the Optimization tab.

How it’s organized

Modes

Each portfolio runs in one of three modes: Autopilot is opt-in for each portfolio. You can arm it only once both guardrail caps are set — a maximum daily spend change and a maximum change per cycle. It never pauses anything without you approving that specific pause.
Start in Recommend and run the first few cycles yourself. Turn on Autopilot from the dashboard; your assistant can’t switch a portfolio to it.

Working with recommendations

Review each recommendation and its reasoning under Actions, then approve or reject it. Everything that’s been done appears under Activity. If a portfolio isn’t set up or an account is offline, the Optimizer tells you what to connect first.

Try it

Ask Claude or ChatGPT:
  • “Show me this week’s budget recommendations and explain each one.”
  • “Why does the Optimizer want to move budget off our retargeting ad set?”
  • “Approve the recommendations for our prospecting campaigns, and reject the rest.”
Approving a recommendation applies it right away. Your approval is the yes. Approving or rejecting needs the Operator role or higher; Viewers can read recommendations and their reasoning.

What’s next

Ask Jaina

Get the reasoning behind a recommendation.

Run your Meta ads from your assistant

Approve recommendations in Claude or ChatGPT.