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Plan a week of posts in one conversation, then review each one before it goes out. Write the posts, make the images and videos, and publish. Your Calendar in Continuum updates as you go.

Where you can publish

Your assistant plans and tracks posts for every connected platform, and publishes to Instagram. Publishing has the status of every other platform.

Prompts to try

  • “Plan next week’s Instagram content around our autumn launch.”
  • “What’s ready to post right now?”
  • “Move all of Thursday’s posts to Friday.”
  • “Rewrite this caption in Mexican Spanish and make it more playful.”
  • “Make the images for Tuesday’s post. Show me the storyboard first.”
  • “Show me Tuesday’s approved carousel as it will post, then publish it.”

Good to know

  • Publishing always shows you the post as it will go out and waits for your yes.
  • Moving a post or rewriting a caption happens right away. A scheduled post you move goes out at its new time, so check the date.
  • Your Instagram needs to be a Business or Creator account to connect.
  • Viewers can read the calendar and drafts. Planning, editing, approving, and publishing need the Operator role or higher.

What’s next

Content calendar

The plan your assistant writes into.

Organic agent

The strategist behind ideas, captions, and plans.