Supported channels
Availability of some channels depends on your plan and region. If a channel you need isn’t listed, reach out to [email protected].
Connecting a channel
1
Open Integrations
Go to Settings → Integrations and choose the provider you want to connect (Meta, Google, TikTok, LinkedIn, or X).
2
Authorize
Complete the provider’s OAuth flow in the popup. Continuum discovers every account and asset you can access — you don’t authorize each one separately.
3
Assign accounts to a brand
Pick the specific accounts that belong to this brand and assign them. Assigning starts background data collection for that account.
How Meta assets are organized
Meta nests deeply, so the asset picker mirrors its hierarchy: Meta Business → ad accounts → sub-assets (Pages, Instagram profiles, Threads). Selecting an ad account can surface the Instagram and Threads profiles tied to that business unit, so related assets stay together. Assets that are discovered but not yet usable — for example, missing a permission — are flagged so you know what to fix before assigning them.Keeping connections healthy
Continuum tracks each connection’s last sync and health. If a connection breaks — a password change or an expired token — the account is marked stale and shows a Re-sync action to restore data collection.What’s next
Assign accounts to brands
Manage which assets belong to each brand.
Paid analytics
See paid performance once Meta or Google is connected.