What waits for your yes
Continuum shows you a preview of what will happen and waits for your yes before it:- Publishes a post.
- Creates, changes, or pauses a campaign, ad set, ad, budget, or audience in your Meta account. Paid optimization never pauses an ad unless you approve that specific pause.
- Swaps the creative in a live ad. The swap can be undone.
- Produces final versions in Forge.
- Deletes something. The one exception is deleting a Forge render set, which has no preview step; your assistant asks you first.
- Switches on a campaign, ad set, or ad. New ones are always created paused. Switching one on needs an Admin or Owner to approve that exact change, in the Continuum app or from their own assistant with
mcp_approval_grant. A large budget increase needs the same approval. If you’re an Admin or Owner, your own yes is enough.
What happens right away
What stays in the Continuum app
Your access, and no more
The assistant can reach only the brands you belong to, and do only what your role allows. It starts on the brand you last chose in your assistant, or otherwise your active brand in the app, and you can switch to any other brand you belong to by asking. Viewers can read results, plans, and the Library. Operators can also ask Jaina and the Organic agent, and create, change, and run content, creative, and campaigns. Admins and Owners can also manage people and settings, approve switching on ads, and produce final Forge versions.See everything it did
In Continuum, Settings → Activity lists every action you’ve taken through a connected assistant: the tool, whether it worked, and when. Each person sees their own activity. Continuum logs a fingerprint of what was asked, never the request itself. If something looks wrong, revoke the connection under Settings → Connections and contact [email protected].Disconnect at any time
Revoke an assistant under Settings → Connections. Connections and activity has the details.What your assistant sees
Claude or ChatGPT sees what you ask and what Continuum sends back to answer it, such as campaign figures, draft captions, and links to images. It never sees your Continuum password. That conversation follows your assistant’s own privacy settings. Continuum’s handling of your data is covered in our privacy policy and on the Security page.Try it
- “Raise the daily budget on our retargeting ads to 150 a day. Show me the change first.”
- “Move Thursday’s posts to Friday. Show me first.”
- “Show me the paid changes waiting for my approval.” (Admins and Owners)
What’s next
Good to know
Current limits by area.
Roles & permissions
What each role can do.