Good to know

Area	What to expect
Publishing	Live on Instagram. For Facebook, LinkedIn, TikTok, and YouTube, contact support before your first post on each, and the Continuum team publishes it with you. TikTok posts publish as private until TikTok’s app audit completes. See Publishing.
Ads	Meta ads can be managed from your assistant. New campaigns, ad sets, and ads start paused. Switching one on, or a large budget increase, needs an Admin or Owner to approve that exact change, in the app or from their own assistant.
Paid optimization	Recommends budget moves for you to approve. See Paid optimization for pauses and Autopilot.
Canvas	Generate images and videos from your assistant. Up to 10 runs an hour for each brand. If the canvas is open in Continuum, you can watch the run happen.
Pipelines	Up to 10 versions per request.
Live ads	Swapping the creative in a live ad shows a preview first and can be undone.
Video Studio	Every edit is saved as a new version you can undo. Finished videos are saved to your Library.
Forge	You see a preview of every version before anything is made, and nothing is made until you confirm. Final versions need an Admin or Owner, even if you’re an Operator.
Library	Find, review, comment on, and approve work from your assistant. Editing or deleting comments, collections, and share links are done in the Continuum app.
Your role	Set for each brand in Continuum. Viewers can read results, plans, and the Library. Operators can also ask Jaina and the Organic agent, and create, change, and run content, creative, and campaigns. Admins and Owners can also manage people and settings, approve switching on ads, and produce final Forge versions. See Roles & permissions.

Area

What to expect

Publishing

Live on Instagram. For Facebook, LinkedIn, TikTok, and YouTube, contact support before your first post on each, and the Continuum team publishes it with you. TikTok posts publish as private until TikTok’s app audit completes. See Publishing.

Ads

Meta ads can be managed from your assistant. New campaigns, ad sets, and ads start paused. Switching one on, or a large budget increase, needs an Admin or Owner to approve that exact change, in the app or from their own assistant.

Paid optimization

Recommends budget moves for you to approve. See Paid optimization for pauses and Autopilot.

Canvas

Generate images and videos from your assistant. Up to 10 runs an hour for each brand. If the canvas is open in Continuum, you can watch the run happen.

Pipelines

Up to 10 versions per request.

Live ads

Swapping the creative in a live ad shows a preview first and can be undone.

Video Studio

Every edit is saved as a new version you can undo. Finished videos are saved to your Library.

Forge

You see a preview of every version before anything is made, and nothing is made until you confirm. Final versions need an Admin or Owner, even if you’re an Operator.

Library

Find, review, comment on, and approve work from your assistant. Editing or deleting comments, collections, and share links are done in the Continuum app.

Your role

Set for each brand in Continuum. Viewers can read results, plans, and the Library. Operators can also ask Jaina and the Organic agent, and create, change, and run content, creative, and campaigns. Admins and Owners can also manage people and settings, approve switching on ads, and produce final Forge versions. See Roles & permissions.

Limits

Hourly limits protect your budget. Most are set for each brand: besides Canvas runs, they cover publishing, approvals, ad changes, and trend discovery. Connection links are limited per person. If you hit one, Continuum says how long to wait. Ask for a smaller batch — three versions instead of ten — or try again later. The server reference lists every limit.

Previews, activity, and revoking access.

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AI assistant (MCP)

For developers and agents

Creative+

Organic+

Performance+

Brand and account

Resources

Timing

Limits

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What’s next

You stay in control

Troubleshooting