Account, brand, and jobs

Generated from the server’s own tool registry, as released on 2026-11-05. Every section lists what the tool needs, whether it waits for a yes, how it completes, each action’s inputs, valid example calls, and the errors it can return. Before you call a tool, fetch its live schema with help_describe; if the server and this page disagree, the server wins.

Tool	What it does	Changes things
`brands_list`	Lists the brands you can access.	No
`brands_select`	Sets the brand the conversation works on, tries to save it as your default for future sessions, and lists its published pipelines. Pass `null` to clear this session only.	Yes
`brands_create`	Starts a new brand. You finish setting it up in the Continuum app.	Yes
`account_map`	Shows connected platforms and accounts, ad accounts, and your role.	No
`accounts_list`	Lists the accounts assigned to the brand.	No
`integrations_list`	Lists the brand’s connections.	No
`integrations_connect`	Returns a one-time link to connect a platform. Links work for 10 minutes.	No
`integration_health_check`	Checks whether a connection is healthy, expired, or disconnected.	No
`brand_knowledge`	Reads and searches your brand book and knowledge base, checks copy against your voice, and adds, updates, or archives source material.	Yes
`agent_ask`	Asks Jaina or the Organic agent a question. Runs as a job.	Yes
`jobs_status`	Checks on a long-running job.	No
`help_describe`	Describes any registered tool and its actions: the full input schema, examples, and common errors.	No

`brands_list`

Lists the brands you can access.

Contract	Behavior
Changes things	No
Listed in your assistant	Always.
Role	Anyone signed in
Needs	No brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: it only reads.

Inputs: none. Examples (IDs are illustrative; use the ones earlier calls return): List brands:

{
  "name": "brands_list",
  "arguments": {}
}

Errors and statuses:

Code	When
`INTERNAL`	Something went wrong on our side. Retry once, then contact support.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: brands_select, brands_create. Full schema: help_describe {"tool":"brands_list"}. As JSON: /mcp/schemas/brands_list.json.

`brands_select`

Sets the brand the conversation works on, tries to save it as your default for future sessions, and lists its published pipelines. Pass null to clear this session only.

Contract	Behavior
Changes things	Yes
Listed in your assistant	Always.
Role	Anyone signed in
Needs	No brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: repeating the call gives the same result.

Inputs:

Input	Type	Required	About
`brand_id`	string\|null	Yes	ID of an accessible brand from `brands_list`, or null to clear only the current session selection.

Examples (IDs are illustrative; use the ones earlier calls return): Select brand:

{
  "name": "brands_select",
  "arguments": {
    "brand_id": "00000000-0000-0000-0000-000000000000"
  }
}

Errors and statuses:

Code	When
`BRAND_FORBIDDEN`	User lacks access to the selected brand.
`SESSION_NOT_INITIALIZED`	MCP session not yet established.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: brands_list, integrations_list. Full schema: help_describe {"tool":"brands_select"}. As JSON: /mcp/schemas/brands_select.json.

`brands_create`

Starts a new brand. You finish setting it up in the Continuum app.

Contract	Behavior
Changes things	Yes
Listed in your assistant	Always.
Role	Anyone signed in
Needs	No brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Not idempotent. Check the current state before retrying.

Inputs:

Input	Type	Required	About
`brand_name`	string	Yes	The new brand’s name.
`website_url`	string	No	The brand’s website, which Continuum analyzes to build the brand book.

Examples (IDs are illustrative; use the ones earlier calls return): Start a brand from its website:

{
  "name": "brands_create",
  "arguments": {
    "brand_name": "Acme Coffee",
    "website_url": "https://acmecoffee.example"
  }
}

Errors and statuses:

Code	When
`INTERNAL`	Something went wrong on our side. Retry once, then contact support.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: brands_select, brands_list. Full schema: help_describe {"tool":"brands_create"}. As JSON: /mcp/schemas/brands_create.json.

`account_map`

Shows connected platforms and accounts, ad accounts, and your role.

Contract	Behavior
Changes things	No
Listed in your assistant	Always.
Role	Any brand member
Needs	An active brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: it only reads.

Inputs:

Input	Type	Required	About
`depth`	string	No	How much detail to return. See the allowed values. One of `platforms`, `accounts`.

Examples (IDs are illustrative; use the ones earlier calls return): Platforms and accounts for the active brand:

{
  "name": "account_map",
  "arguments": {
    "depth": "accounts"
  }
}

Errors and statuses:

Code	When
`needs_brand`	No brand is active. Call `brands_select`.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: accounts_list, integrations_list, analytics_query. Full schema: help_describe {"tool":"account_map"}. As JSON: /mcp/schemas/account_map.json.

`accounts_list`

Lists the accounts assigned to the brand.

Contract	Behavior
Changes things	No
Listed in your assistant	Always.
Role	Any brand member
Needs	An active brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: it only reads.

Inputs:

Input	Type	Required	About
`platform`	string	No	The network to act on. See the allowed values. One of `instagram`, `facebook`, `tiktok`, `google`, `linkedin`, `youtube`, `x`, `threads`.
`search`	string	No	Filter by name.
`limit`	integer	No	The most items to return.
`cursor`	string	No	The pagination cursor from the previous result; omit it for the first page.

Examples (IDs are illustrative; use the ones earlier calls return): First page:

{
  "name": "accounts_list",
  "arguments": {
    "limit": 25
  }
}

Filter by platform:

{
  "name": "accounts_list",
  "arguments": {
    "platform": "instagram"
  }
}

Errors and statuses:

Code	When
`INTERNAL`	Something went wrong on our side. Retry once, then contact support.
`needs_brand`	No brand is active. Call `brands_select`.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: insights_get. Full schema: help_describe {"tool":"accounts_list"}. As JSON: /mcp/schemas/accounts_list.json.

`integrations_list`

Lists the brand’s connections.

Contract	Behavior
Changes things	No
Listed in your assistant	Always.
Role	Any brand member
Needs	An active brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: it only reads.

Inputs: none. Examples (IDs are illustrative; use the ones earlier calls return): List linked integrations:

{
  "name": "integrations_list",
  "arguments": {}
}

Errors and statuses:

Code	When
`INTERNAL`	Something went wrong on our side. Retry once, then contact support.
`needs_brand`	No brand is active. Call `brands_select`.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: integrations_connect, accounts_list. Full schema: help_describe {"tool":"integrations_list"}. As JSON: /mcp/schemas/integrations_list.json.

`integrations_connect`

Returns a one-time link to connect a platform. Links work for 10 minutes.

Contract	Behavior
Changes things	No
Listed in your assistant	Always.
Role	Any brand member
Needs	An active brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: it only reads.
Rate limit	10 calls per 1 hour per user. See Limits.

Actions (platform):

platform	Required inputs
`instagram`	`platform`
`facebook`	`platform`
`tiktok`	`platform`
`linkedin`	`platform`
`youtube`	`platform`
`x`	`platform`
`threads`	`platform`
`google`	`platform`

Other inputs, shared by every action (the live schema says which each action reads): —. Examples (IDs are illustrative; use the ones earlier calls return): Connect Instagram:

{
  "name": "integrations_connect",
  "arguments": {
    "platform": "instagram"
  }
}

Errors and statuses:

Code	When
`BRAND_FORBIDDEN`	User lacks access to active brand.
`needs_brand`	No brand is active. Call `brands_select`.
`RATE_LIMITED`	Wait `details.retry_after_seconds`, then retry.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: integrations_list. Full schema: help_describe {"tool":"integrations_connect","action":"instagram"}. help_describe’s action takes a platform value. As JSON: /mcp/schemas/integrations_connect.json.

`integration_health_check`

Checks whether a connection is healthy, expired, or disconnected.

Contract	Behavior
Changes things	No
Listed in your assistant	When your role on a brand you can reach allows it.
Role	Viewer or higher
Needs	An active brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: it only reads.

Inputs: none. Examples (IDs are illustrative; use the ones earlier calls return): Check connections:

{
  "name": "integration_health_check",
  "arguments": {}
}

Errors and statuses:

Code	When
`BRAND_NOT_SELECTED`	No brand is active. Call `brands_select`.
`INTERNAL`	Something went wrong on our side. Retry once, then contact support.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: integrations_connect, integrations_list. Full schema: help_describe {"tool":"integration_health_check"}. As JSON: /mcp/schemas/integration_health_check.json.

`brand_knowledge`

Reads and searches your brand book and knowledge base, checks copy against your voice, and adds, updates, or archives source material.

Contract	Behavior
Changes things	Yes
Listed in your assistant	Always.
Role	Viewer or higher to read. Operator or higher for `add_text`, `add_file`, `add_url`, `upload_url`, `upload_finalize`, `update`, `archive`, `restore`, and `save_permanent`.
Needs	An active brand.
Confirmation	Writes preview first and return a `confirm_token` with `expires_at`. Confirm with that token after the person says yes.
Completion	Returns right away. Longer work continues as a job; read the id in the result.
Retry	Retry with the same `idempotency_key` to avoid duplicates.

Actions (action):

action	Required inputs	Other inputs it uses
`overview`	`action`	—
`search`	`action`, `query`	`sources`, `categories`, `limit`
`read`	`action`, `source`	`full`, `purpose`, `section`, `design_section`, `format`
`validate`	`action`, `copy`, `platform`	—
`document_status`	`action`, `document_id`	—
`cross_reference`	`action`	`lens_limit`
`add_text`	`action`, `name`, `text`	`category`, `retention`
`add_file`	`action`, `file_name`, `mime_type`, `file_base64`	`category`, `operation_id`
`add_url`	`action`, `name`, `url`	`category`, `retention`
`upload_url`	`action`, `file_name`, `mime_type`	—
`upload_finalize`	`action`, `upload_path`	`name`, `category`, `retention`
`update`	`action`, `document_id`, `name\|category`	`expected_updated_at`
`archive`	`action`, `document_id`	`mode`, `confirm_token`
`restore`	`action`, `document_id`	—
`save_permanent`	`action`, `document_id`	—

In this table, a|b means one of them and a+b means together. Examples (IDs are illustrative; use the ones earlier calls return): See what the knowledge base holds:

{
  "name": "brand_knowledge",
  "arguments": {
    "action": "overview"
  }
}

Search the brand book:

{
  "name": "brand_knowledge",
  "arguments": {
    "action": "search",
    "query": "tone of voice for promotions"
  }
}

Check copy against the brand voice:

{
  "name": "brand_knowledge",
  "arguments": {
    "action": "validate",
    "copy": "Autumn is here. Our new single-origin roast is out now, in a limited batch.",
    "platform": "instagram"
  }
}

Errors and statuses:

Code	When
`CONFLICT`	The item changed or is busy. Read it again, then retry with the current state.
`INTERNAL`	Something went wrong on our side. Retry once, then contact support.
`NOT_FOUND`	The item doesn’t exist, or this brand can’t see it.
`UNAUTHENTICATED`	The sign-in is missing or expired. Reconnect the assistant.
`UPSTREAM_ERROR`	A platform or provider returned an error. `details` carries its message.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.
`needs_brand`	No brand is active. Call `brands_select`.
`needs_role`	The person’s role is too low for this call. Needs: Viewer or higher to read. Operator or higher for `add_text`, `add_file`, `add_url`, `upload_url`, `upload_finalize`, `update`, `archive`, `restore`, and `save_permanent`. Ask an Admin or Owner.
`CONFIRMATION_REQUIRED`	This write needs a preview first. Preview, get a yes, then confirm with the returned token.

Related: creative_strategy. Full schema: help_describe {"tool":"brand_knowledge","action":"overview"}. As JSON: /mcp/schemas/brand_knowledge.json.

`agent_ask`

Asks Jaina or the Organic agent a question. Runs as a job. Good to know:

Returns a job_id right away. Read the answer with jobs_status.
The finished result’s status is completed (it wrote a draft or plan) or needs_followup (text only). To continue, send the next question with the same sessionId.
A question sent to the wrong agent returns needs_correction with a suggested_target.
When the Organic agent ends with a plan waiting for approval, the result carries plan_id and pending_approval_token. Commit it with planner_manage approve_week after the person says yes. The server’s own description names organic_calendar_approve for this step; that tool isn’t callable, so use approve_week.

Contract	Behavior
Changes things	Yes
Listed in your assistant	Always.
Role	Operator or higher.
Needs	An active brand.
Confirmation	None. The call runs when made.
Completion	Returns a `job_id`. Read the result with `jobs_status`.
Retry	Not idempotent. Check the current state before retrying.

Actions (target):

target	Required inputs
`jaina`	`target`, `query`
`organic`	`target`, `query`

Other inputs, shared by every action (the live schema says which each action reads): query, sessionId, context. Examples (IDs are illustrative; use the ones earlier calls return): Ask Jaina why a metric moved:

{
  "name": "agent_ask",
  "arguments": {
    "target": "jaina",
    "query": "Why did our cost per purchase rise last week, and which ad sets drove it?"
  }
}

Ask the Organic agent for ideas:

{
  "name": "agent_ask",
  "arguments": {
    "target": "organic",
    "query": "Give me three Reel ideas for our autumn launch, based on what performed best last month."
  }
}

Errors and statuses:

Code	When
`needs_brand`	No brand is active. Call `brands_select`.
`needs_role`	The person’s role is too low for this call. Needs: Operator or higher. Ask an Admin or Owner.
`needs_correction`	The question went to the wrong agent. Ask the `suggested_target` instead.
`needs_followup`	In the finished job result: the agent produced text only. Continue with the same `sessionId`.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: jobs_status, planner_manage, analytics_query. Full schema: help_describe {"tool":"agent_ask","action":"jaina"}. help_describe’s action takes a target value. As JSON: /mcp/schemas/agent_ask.json.

`jobs_status`

Checks on a long-running job. Good to know:

Takes only job_id. In the result, tool is the tool you called and executor is the one that ran it. For an agent run, result.status is completed (it wrote a draft or plan) or needs_followup (text only). Forge renders report through forge_query batch or job instead.

Contract	Behavior
Changes things	No
Listed in your assistant	Always.
Role	Anyone signed in
Needs	No brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: it only reads.

Inputs:

Input	Type	Required	About
`job_id`	string	Yes	A job ID an earlier call returned.

Examples (IDs are illustrative; use the ones earlier calls return): Check a job:

{
  "name": "jobs_status",
  "arguments": {
    "job_id": "job_abc123"
  }
}

Errors and statuses:

Code	When
`BRAND_FORBIDDEN`	The person can’t reach that brand.
`INTERNAL`	Something went wrong on our side. Retry once, then contact support.
`NOT_FOUND`	The item doesn’t exist, or this brand can’t see it.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: post_audit, insights_get, agent_ask, forge_query, organic_ask. Full schema: help_describe {"tool":"jobs_status"}. As JSON: /mcp/schemas/jobs_status.json.

`help_describe`

Describes any registered tool and its actions: the full input schema, examples, and common errors.

Contract	Behavior
Changes things	No
Listed in your assistant	Always.
Role	Anyone signed in
Needs	No brand.
Confirmation	None. The call runs when made.
Completion	Returns the result in the same call.
Retry	Safe to retry: it only reads.

Inputs:

Input	Type	Required	About
`tool`	string	No	—
`action`	string	No	The operation to run. Each value is listed under Actions.

Examples (IDs are illustrative; use the ones earlier calls return): List every registered tool:

{
  "name": "help_describe",
  "arguments": {}
}

Fetch one action of a tool:

{
  "name": "help_describe",
  "arguments": {
    "tool": "paid_manage",
    "action": "create_campaign"
  }
}

Errors and statuses:

Code	When
`INTERNAL`	Something went wrong on our side. Retry once, then contact support.
`NOT_FOUND`	The item doesn’t exist, or this brand can’t see it.
`VALIDATION_ERROR`	An input is missing or wrong, or it changed since the preview. `details` names the field.

Related: brands_list, brands_select, studio_workflow. Full schema: help_describe {"tool":"help_describe"}. As JSON: /mcp/schemas/help_describe.json.

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AI assistant (MCP)

For developers and agents

Creative+

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Performance+

Brand and account

Resources

Account, brand, and jobs

`brands_list`

`brands_select`

`brands_create`

`account_map`

`accounts_list`

`integrations_list`

`integrations_connect`

`integration_health_check`

`brand_knowledge`

`agent_ask`

`jobs_status`

`help_describe`

What’s next

All tools

Analytics, trends, and competitors

Organic+ planning and publishing

Performance+ ads and optimization