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The Library is your brand’s media home. It unifies everything visual — files you upload, creative you generate in AI Studio, canvas outputs, clips, reels, and re-hosted competitor creative — into one searchable, semantically indexed grid.

Media and Inspiration

The Library has two views:
  • Media — your brand’s own images and video.
  • Inspiration — competitor organic posts and paid ad creatives to draw from. This is the same engine as Brand Spy, embedded here.

Where media comes from

Every asset carries its source, so you can browse by where it came from:

Finding and organizing

  • Semantic search finds media by what’s in it, not just the file name.
  • Detected-object overlays highlight what an image contains; toggle them on or off.
  • Collections group related media for a campaign or theme.
Deeper analysis of your media depends on your plan. See pricing.

Using media

Media flows into the rest of Continuum:
  • Drag it onto the canvas as a reference.
  • Generate clips from longer video.
  • Publish finished video to the content calendar.
  • Save competitor inspiration to boards from the Inspiration view.

What’s next

The canvas

Use library media as references.

Brand Spy

Where competitor inspiration is tracked.