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Dynamic creative optimization (DCO) is how Continuum keeps your paid creative working without constant manual tuning. It watches performance and surfaces DCO actions — automated moves on your creatives, like leaning into winners and pulling back on underperformers.

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Where DCO shows up

  • DCO action alerts appear on the paid analytics dashboard and on your Home briefing, so the next move is always in view.
  • Actions are grounded in real performance across the ad accounts assigned to your brand.

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Product catalog feeds

For catalog-driven advertising, DCO runs on a product catalog — your products, mapped to ad objects with clean tagging so metrics stay accurate. The catalog is managed in Continuum’s paid primitives and keeps DCO feeds in sync as your catalog changes.

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What’s next

Paid analytics

See DCO alerts in context.

Paid optimization

Review and apply optimizations.