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Jaina is your paid-media analyst. Ask a question in plain language — “why did ROAS drop last week?” — and Jaina analyzes your connected accounts and returns a structured checkpoint report rather than a wall of text.

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What a report contains

  • KPI metrics — the numbers that matter for your question, laid out as a grid.
  • Charts — visual trends behind the numbers.
  • Strategic insights — what the data means.
  • Prioritized recommendations — concrete next steps, each tagged with impact and effort so you know what to do first.

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Where to use Jaina

  • As the Jaina tab in Scale, with a side canvas and full-screen mode for deeper sessions.
  • Embedded in the Campaign Flow Canvas, advising while you build.
Jaina reads the ad accounts assigned to your active brand. Connect and assign accounts in Integrations first.

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What’s next

Paid analytics

The dashboards Jaina reasons over.

Paid optimization

Turn recommendations into applied actions.