Paid optimization - Continuum

Paid optimization — the Optimizer — surfaces concrete ways to improve paid performance and lets you apply them. It works across portfolios of campaigns rather than one campaign at a time.

The sidebar labels this Paid Optimization; inside Scale it’s the Optimization tab.

How it’s organized

View	What it shows
Overview	The state of optimization across your portfolios at a glance.
Portfolios	Your campaign portfolios and their pending recommendations.
Actions	Recommendations to review and apply.
Logs	A history of what’s been actioned.

Working with recommendations

The Optimizer generates pending recommendations for each portfolio. Review them under Actions, apply the ones you want, and track everything that’s been done under Logs. If a portfolio isn’t set up or an account is offline, the Optimizer tells you what to connect first.

What’s next

Ask Jaina

Get the reasoning behind a recommendation.

Approvals

Sign off before changes go live.