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Continuum can turn a single After Effects project into many on-brand render variations — swapping prices, product images, and copy without rebuilding the design each time. This section explains how to structure and deliver your project so integration is fast and clean.

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How integration works

You build the After Effects project to the requirements in this guide, then hand it off as a single packaged file. Continuum’s engineering team integrates it into the render pipeline, wiring each dynamic asset you exposed into a swappable field. From there, one project produces unlimited renders — each with different prices, images, or text — with no additional design work. This is a collaborative handoff. You own the design and how it’s structured; Continuum owns the integration and rendering. The more cleanly your project meets the requirements here, the faster it goes live.

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Dynamic vs. static assets

Every layer in your project is one of two things:
  • Dynamic — anything that changes between renders: a price, a product image, a headline, or a paragraph of body copy. Dynamic assets must be built so Continuum can swap them.
  • Static — the design that stays the same across every render: backgrounds, decorative elements, fixed brand marks.
Getting this split right is the most important part of preparation. If an asset should vary between renders, it must be dynamic — layered, exposed, and preset per the next page.

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Key terms

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What’s next

Preparing your project

Structure layers, expose dynamic assets, and apply presets.

Delivery & handoff

Provide fonts, wire up asset access, and package the project.