Skip to main content
Templates are the foundation of Continuum’s production engine. They let you define a creative structure once and generate unlimited on-brand variations for any channel, market, or audience segment.

​
How templates work

A template is a reusable creative structure with:
  • Layout — the arrangement of text, images, and design elements.
  • Dynamic fields — placeholders for content that changes per variation (headlines, images, CTAs, offers).
  • Brand constraints — locked elements that stay consistent (logo placement, colors, fonts).
  • Format rules — automatic resizing and adaptation for each platform’s specs.

​
Creating a template

1

Start from the Canvas

Open Canvas Studio → New Template. Design your layout using the visual editor, or upload an existing design as a starting point.
2

Define dynamic fields

Mark the elements that should change per variation. For example:
  • A headline text field
  • A hero image slot
  • A CTA button label
  • A background color from your brand palette
3

Set format rules

Configure how the template adapts across platforms:
  • Instagram feed (1:1), story (9:16), reel cover
  • Facebook ad (1.91:1), post (1:1)
  • LinkedIn post, banner
  • Custom sizes
4

Save and publish

Published templates appear in your template library and are available when creating campaigns.

​
Template library

Your template library is the central hub for all reusable creative structures. Organize templates by:
  • Category — social, paid, email, display.
  • Channel — Instagram, Facebook, LinkedIn, etc.
  • Campaign type — awareness, conversion, retargeting.
  • Status — draft, published, archived.

​
Generating variations

Once a template is published, generate variations by:
  1. Selecting the template in a campaign.
  2. Providing content for the dynamic fields (or letting Continuum’s AI generate it).
  3. Choosing which formats and channels to produce for.
Continuum renders all variations instantly, each validated against your brand guardrails.
Pair templates with AI-generated copy to produce dozens of on-brand variations in seconds.