Dashboard overview
The analytics dashboard shows:- Campaign performance — impressions, clicks, conversions, and spend across all active campaigns.
- Creative leaderboard — your top-performing assets ranked by engagement, CTR, or ROAS.
- Channel breakdown — side-by-side comparison of performance by platform.
- Trend analysis — performance over time so you can spot patterns and seasonal effects.
Key metrics
| Metric | Description |
|---|---|
| ROAS | Return on ad spend — revenue generated per dollar spent. |
| CTR | Click-through rate — percentage of impressions that result in a click. |
| Conversion rate | Percentage of clicks that result in a desired action. |
| Engagement rate | Likes, comments, shares, and saves relative to reach. |
| Brand score | Average brand compliance score across all published creatives. |
| Production velocity | Number of creatives produced per time period. |
Creative insights
Continuum goes beyond standard metrics by analyzing what makes your content work:- Element analysis — which visual elements (colors, layouts, CTAs) correlate with higher performance.
- Copy analysis — which messaging themes and tones drive the most engagement.
- Format performance — how different content formats (static, video, carousel) compare.
Automated reports
Set up scheduled reports delivered to your inbox or shared with stakeholders:- Go to Analytics → Reports.
- Select the metrics and campaigns to include.
- Choose a cadence — daily, weekly, or monthly.
- Add recipients.
Reports are exported as PDF or CSV. You can also connect Continuum to your BI tools via webhook.