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Campaigns are the core unit of work in Continuum. A campaign groups your creatives, channels, schedule, and performance data into a single workspace.

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Creating a campaign

1

Open the campaign builder

Click + New Campaign from your dashboard. Give your campaign a name and select a goal — awareness, engagement, conversions, or custom.
2

Choose your channels

Select the platforms you want to publish to. Continuum supports Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and more. Each channel gets format-optimized creatives automatically.
3

Add creatives

Choose from three creative workflows:
  • From template — Select a template from your library and customize it.
  • AI-generated — Describe your concept and let Continuum produce on-brand variations.
  • From scratch — Open the Canvas Studio and build your creative manually.
4

Set your schedule

Configure when and how often your content goes live. Options include:
  • Manual — Publish on-demand.
  • Calendar — Map content to specific dates and times.
  • Always-on — Let Continuum maintain a steady posting cadence automatically.
Use Always-on mode to keep your feeds active even when your team is focused elsewhere.

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Managing campaigns

Your campaign dashboard gives you an at-a-glance view of:
  • Status — Draft, active, paused, or completed.
  • Performance — Real-time metrics for each channel and creative.
  • Schedule — Upcoming and past posts on a visual timeline.
  • Creatives — All assets associated with the campaign, with version history.

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Optimization

Continuum continuously monitors campaign performance and surfaces recommendations:
  • Creative rotation — Swap underperforming creatives for higher-performing variants.
  • Budget reallocation — Shift spend to the channels and assets driving the best ROAS.
  • Audience refinement — Adjust targeting based on engagement signals.
Optimization recommendations appear in the Insights tab of each campaign.