Brand guardrails are the rules Continuum uses to validate every piece of content before it goes live. They protect your brand identity at scale — no matter how many creatives your team produces.
Setting up your brand profile
Navigate to Brand → Settings to configure your brand identity.
Visual identity
| Setting | What to configure |
|---|
| Logo | Upload primary and secondary logos in SVG or PNG format. |
| Colors | Define your primary, secondary, and accent color palettes with hex values. |
| Typography | Select your brand fonts and set hierarchy rules (headings, body, captions). |
| Imagery style | Describe your preferred photography and illustration style. |
Voice & tone
Define how your brand communicates:
- Tone descriptors — e.g., professional, friendly, bold, witty.
- Writing style — sentence length, formality level, use of jargon.
- Restricted terms — words or phrases that should never appear in your content.
- Required terms — brand-specific language that should always be used (e.g., “Continuum” not “the platform”).
Compliance rules
Set hard rules that block content from publishing if violated:
- Logo placement — minimum size, clear space, and positioning rules.
- Color usage — primary colors only in headlines, no off-palette backgrounds.
- Legal disclaimers — required disclosures for regulated industries.
- Content restrictions — topics or claims that are off-limits.
How guardrails work
When a creative is generated or edited, Continuum automatically:
- Scans the asset against your brand profile.
- Flags any violations with specific feedback (e.g., “Background color #FF0000 is not in your brand palette”).
- Blocks or warns depending on your compliance settings — strict mode prevents publishing, advisory mode lets you override with approval.
Start with advisory mode while you refine your guardrails, then switch to strict mode for production campaigns.
Brand score
Every creative gets a brand score from 0–100 based on how well it aligns with your profile. Use this to quickly assess compliance across large content batches. 
