> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid optimization

> Review and apply optimization recommendations across your campaign portfolios.

Paid optimization — the Optimizer — surfaces concrete ways to improve paid performance and lets you apply them. It works across **portfolios** of campaigns rather than one campaign at a time.

<Note>The sidebar labels this **Paid Optimization**; inside Scale it's the **Optimization** tab.</Note>

## How it's organized

| View           | What it shows                                                 |
| -------------- | ------------------------------------------------------------- |
| **Overview**   | The state of optimization across your portfolios at a glance. |
| **Portfolios** | Your campaign portfolios and their pending recommendations.   |
| **Actions**    | Recommendations to review and apply.                          |
| **Logs**       | A history of what's been actioned.                            |

## Working with recommendations

The Optimizer generates **pending recommendations** for each portfolio. Review them under **Actions**, apply the ones you want, and track everything that's been done under **Logs**. If a portfolio isn't set up or an account is offline, the Optimizer tells you what to connect first.

## What's next

<CardGroup cols={2}>
  <Card title="Ask Jaina" icon="robot" href="/scale/jaina">
    Get the reasoning behind a recommendation.
  </Card>

  <Card title="Approvals" icon="circle-check" href="/scale/approvals">
    Sign off before changes go live.
  </Card>
</CardGroup>
