> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Jaina

> The paid-media analyst — ask about performance and get a structured report with prioritized recommendations.

Jaina is your paid-media analyst. Ask a question in plain language — "why did ROAS drop last week?" — and Jaina analyzes your connected accounts and returns a structured **checkpoint report** rather than a wall of text.

## What a report contains

* **KPI metrics** — the numbers that matter for your question, laid out as a grid.
* **Charts** — visual trends behind the numbers.
* **Strategic insights** — what the data means.
* **Prioritized recommendations** — concrete next steps, each tagged with **impact** and **effort** so you know what to do first.

## Where to use Jaina

* As the **Jaina** tab in [Scale](/scale/overview), with a side canvas and full-screen mode for deeper sessions.
* Embedded in the [Campaign Flow Canvas](/scale/campaign-canvas), advising while you build.

<Tip>Jaina reads the ad accounts assigned to your active brand. Connect and assign accounts in [Integrations](/integrations) first.</Tip>

## What's next

<CardGroup cols={2}>
  <Card title="Paid analytics" icon="chart-line" href="/scale/analytics">
    The dashboards Jaina reasons over.
  </Card>

  <Card title="Paid optimization" icon="gauge-high" href="/scale/optimization">
    Turn recommendations into applied actions.
  </Card>
</CardGroup>