> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Dynamic creative optimization

> Automated actions that keep your best-performing paid creatives running.

Dynamic creative optimization (DCO) is how Continuum keeps your paid creative working without constant manual tuning. It watches performance and surfaces **DCO actions** — automated moves on your creatives, like leaning into winners and pulling back on underperformers.

## Where DCO shows up

* **DCO action alerts** appear on the [paid analytics](/scale/analytics) dashboard and on your Home briefing, so the next move is always in view.
* Actions are grounded in real performance across the ad accounts assigned to your brand.

## Product catalog feeds

For catalog-driven advertising, DCO runs on a **product catalog** — your products, mapped to ad objects with clean tagging so metrics stay accurate. The catalog is managed in Continuum's paid **primitives** and keeps DCO feeds in sync as your catalog changes.

## What's next

<CardGroup cols={2}>
  <Card title="Paid analytics" icon="chart-line" href="/scale/analytics">
    See DCO alerts in context.
  </Card>

  <Card title="Paid optimization" icon="gauge-high" href="/scale/optimization">
    Review and apply optimizations.
  </Card>
</CardGroup>