> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid analytics

> Campaign and ad-set performance across your ad accounts, with budget pacing and DCO alerts.

Paid analytics is your dashboard for everything running. It brings your connected ad accounts into one workspace so you can see performance, pacing, and where to act.

<Note>The sidebar labels this **Paid Analytics**; inside Scale it's the **Dashboard** tab.</Note>

## What's on the dashboard

* **Campaign and ad-set workspace** — performance across the ad accounts assigned to this brand.
* **Budget pacing** — how spend is tracking against plan, so you catch over- and under-pacing early.
* **DCO action alerts** — flags from [dynamic creative optimization](/scale/dco) that need attention.
* **Insight panels** — account- and campaign-level breakdowns of what's driving results.

Data appears for each ad account you've connected and assigned. See [Integrations](/integrations) to add more.

## From insight to action

When you want to go deeper, ask [Jaina](/scale/jaina) about anything on the dashboard, or move to [Paid optimization](/scale/optimization) to apply recommendations.

## What's next

<CardGroup cols={2}>
  <Card title="Paid optimization" icon="gauge-high" href="/scale/optimization">
    Act on the numbers.
  </Card>

  <Card title="Dynamic creative optimization" icon="shuffle" href="/scale/dco">
    Understand the DCO alerts.
  </Card>
</CardGroup>