> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance+

> Run paid media in one place, where the Optimizer proposes budget moves, Jaina explains the numbers, and you approve.

Performance+ is where you run paid media. It brings your ad accounts, performance, and optimization into one place.

How a budget move happens:

1. The Optimizer proposes.
2. Jaina explains.
3. You approve (your step).
4. The move is applied.

> [!NOTE]
>
> Performance+ is part of the Performance+ plan. See [Billing](https://docs.trycontinuum.ai/settings/billing.md) and [pricing](https://trycontinuum.ai/#pricing).

## The three tabs

In the sidebar, Performance+ shows **Jaina**, **Paid Analytics**, and **Paid Optimization**. Inside the workspace they're the **Jaina**, **Dashboard**, and **Optimization** tabs.

* [Paid analytics](https://docs.trycontinuum.ai/performance/analytics.md): Campaign and ad-set performance with budget pacing.
* [Paid optimization](https://docs.trycontinuum.ai/performance/optimizer.md): Review and apply budget recommendations.
* [Jaina](https://docs.trycontinuum.ai/performance/jaina.md): Ask the ads analyst why results changed.

[Approvals](https://docs.trycontinuum.ai/performance/approvals.md) lists what waits for a person in Performance+, and who can give the yes.

## What's supported

| Platform | In Performance+ |
| - | - |
| **Meta** | Performance, creative, budgets, and reporting, with optimization and campaign management on the same connection. |
| **LinkedIn** | Paid performance is visible. Managing LinkedIn ads stays in LinkedIn for now. |

New campaigns, ad sets, and ads Continuum creates are always **paused** until an Admin or Owner approves switching them on.

## Try it

Everything here is also reachable from Claude or ChatGPT. Ask:

* "Ask Jaina why our cost per purchase jumped last week."
* "Show me this week's budget recommendations and explain each one."
* "Set up a paused campaign to drive traffic to our spring sale."

See [Run your Meta ads](https://docs.trycontinuum.ai/mcp/use-cases/ads.md).

## What's next

* [Connect an ad account](https://docs.trycontinuum.ai/integrations.md): Link Meta to populate Performance+.
* [Ask Jaina](https://docs.trycontinuum.ai/performance/jaina.md): Get a read on what's working.


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