> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid optimization

> The Optimizer watches ad-set performance daily and proposes budget moves, with the reasoning attached, for you to approve.

Paid optimization — the Optimizer — watches ad-set performance daily and proposes budget moves with the reasoning attached. You approve them. It works across **portfolios** of ad sets rather than one campaign at a time.

> [!NOTE]
>
> The sidebar labels this **Paid Optimization**. Inside Performance+ it's the **Optimization** tab.

## How it's organized

| Tab | What it shows |
| - | - |
| **Overview** | The state of optimization across your portfolios at a glance. |
| **Portfolios** | Your portfolios, their ad sets, and their pending recommendations. |
| **Actions** | Recommendations to review, approve, or reject. |
| **Activity** | A history of what's been actioned. |

## Modes

Each portfolio runs in one of three modes:

| Mode | What happens |
| - | - |
| **Observe** | The Optimizer watches and reports. |
| **Recommend** | It proposes budget moves for you to approve or reject. |
| **Autopilot** | It applies moves automatically, inside caps you set. |

Autopilot is opt-in for each portfolio. You can arm it only once both guardrail caps are set — a maximum daily spend change and a maximum change per cycle. It never pauses anything without you approving that specific pause.

> [!TIP]
>
> Start in **Recommend** and run the first few cycles yourself. Turn on Autopilot from the dashboard; your assistant can't switch a portfolio to it.

## Working with recommendations

Review each recommendation and its reasoning under **Actions**, then approve or reject it. Everything that's been done appears under **Activity**. If a portfolio isn't set up or an account is offline, the Optimizer tells you what to connect first.

## Try it

Ask Claude or ChatGPT:

* "Show me this week's budget recommendations and explain each one."
* "Why does the Optimizer want to move budget off our retargeting ad set?"
* "Approve the recommendations for our prospecting campaigns, and reject the rest."

Approving a recommendation applies it right away. Your approval is the yes. Approving or rejecting needs the **Operator** role or higher; Viewers can read recommendations and their reasoning.

## What's next

* [Ask Jaina](https://docs.trycontinuum.ai/performance/jaina.md): Get the reasoning behind a recommendation.
* [Run your Meta ads from your assistant](https://docs.trycontinuum.ai/mcp/use-cases/ads.md): Approve recommendations in Claude or ChatGPT.


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