> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Jaina

> The paid-media analyst — ask about performance and get a structured report with prioritized recommendations.

Jaina is your paid-media analyst. Ask a question in plain language — "why did ROAS drop last week?" — and Jaina analyzes your connected accounts and returns a structured **checkpoint report** rather than a wall of text.

## What a report contains

* **KPI metrics** — the numbers that matter for your question, laid out as a grid.
* **Charts** — visual trends behind the numbers.
* **Strategic insights** — what the data means.
* **Prioritized recommendations** — concrete next steps, each tagged with **impact** and **effort** so you know what to do first.

## Where to use Jaina

* As the **Jaina** tab in [Performance+](https://docs.trycontinuum.ai/performance/overview.md), with a side canvas and full-screen mode for deeper sessions.
* From Claude or ChatGPT, through the connector. See [Understand your performance](https://docs.trycontinuum.ai/mcp/use-cases/performance.md).

## When Jaina proposes a move

Jaina can also propose the next move — a new audience, a set of creative angles, a creative slate, a pipeline run, or an Optimizer approval. Nothing touches your ad account or spends anything until you approve that exact action in the chat.

> [!TIP]
>
> Jaina reads the ad accounts assigned to your active brand. Connect and assign accounts in [Integrations](https://docs.trycontinuum.ai/integrations.md) first.

## Try it

In the **Jaina** tab, ask the question directly: "Why did ROAS drop last week?"

From Claude or ChatGPT, ask:

* "Ask Jaina why our cost per purchase jumped last week."
* "Ask Jaina where to cut 2,000 from next week's Meta spend."
* "Ask Jaina for a weekly report on our Meta ads, with the top three actions."

Asking Jaina from your assistant needs the **Operator** role or higher.

## What's next

* [Paid analytics](https://docs.trycontinuum.ai/performance/analytics.md): The dashboards Jaina reasons over.
* [Paid optimization](https://docs.trycontinuum.ai/performance/optimizer.md): Turn recommendations into applied actions.


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