> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Publishing

> Which platforms Continuum publishes to, how to post an approved draft now or on schedule, and what to do when a post fails.

Publishing runs from inside Continuum: you approve a post in the Planner and Continuum publishes it. It's approval-first by design — nothing goes out until a person approves it.

## Where you can publish

| Platform | Status |
| - | - |
| **Instagram** | Live and in use. |
| **Facebook**, **LinkedIn**, **TikTok**, **YouTube** | [Contact support](mailto:support@trycontinuum.ai) before your first post on each, and the Continuum team publishes it with you. |
| **X**, **Threads** | Plan and draft only. Publishing to them isn't offered. |

> [!NOTE]
>
> TikTok posts publish as private, visible only to the account, until TikTok's app audit completes.

You can plan and track posts for every platform in the [calendar](https://docs.trycontinuum.ai/organic/calendar.md), whether or not it publishes from Continuum yet.

## Publish a post

**1. Finish the draft**

Edit the caption, format, creative, and slot in the [Planner](https://docs.trycontinuum.ai/organic/calendar.md).

**2. Approve and schedule**

Choose **Approve & schedule**. The post's status changes to `Scheduled`.

**3. Check the result**

When it goes out, the status changes to `Published`. If it didn't, it shows `Failed`.

From the canvas, a [Post to Platform node](https://docs.trycontinuum.ai/canvas/nodes/delivery.md) can **Post now** or **Schedule for its planner time**.

## If a post fails

* Check the connection is healthy under **Settings → Integrations**. A lapsed connection shows a **Re-sync** action. See [Integrations](https://docs.trycontinuum.ai/integrations.md).
* `Media failed` means the copy is saved but the media didn't render. Regenerate or replace the media.

## Try it

Ask Claude or ChatGPT:

* "Show me Tuesday's approved carousel as it will post, then publish it."
* "Which posts failed to publish this week?"
* "Is our Instagram connection healthy?"

Your assistant always shows the post as it will go out and waits for your yes. Publishing from your assistant is available for Instagram today. See [Plan and publish social content](https://docs.trycontinuum.ai/mcp/use-cases/social.md).

## What's next

* [Content calendar](https://docs.trycontinuum.ai/organic/calendar.md): Plan and approve posts.
* [Organic analytics](https://docs.trycontinuum.ai/organic/analytics.md): See how published posts performed.


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