> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Content calendar

> Turn trends, events, and audience questions into scheduled drafts across your platforms.

The content calendar — the Planner — is where organic content gets scheduled. It starts from brand-relevant insights and turns them into **drafts** you can generate, refine, and publish across platforms.

## Insights that seed content

The calendar surfaces three kinds of prompts, tuned to your brand's niche:

* **Trends** — what's rising, stable, or cooling in your space.
* **Key events** — seasonal and calendar moments worth posting around.
* **Audience questions** — what your audience is actually asking.

Select the ones worth acting on and turn them into drafts.

## Planning and scheduling

<Steps>
  <Step title="Pick your views">
    Switch between **week**, **month**, and **list** views to plan at the cadence you want.
  </Step>

  <Step title="Choose what to post about">
    Select trends, events, or audience questions to build drafts from.
  </Step>

  <Step title="Generate drafts">
    Create drafts for the platforms you're targeting. A ticker shows generation progress as drafts come in.
  </Step>

  <Step title="Refine and schedule">
    Edit each draft, set its slot, and schedule it. Video made in [AI Studio](/studio/overview) can be published straight here with a Publish to Planner node.
  </Step>
</Steps>

## What's next

<CardGroup cols={2}>
  <Card title="Organic agent" icon="robot" href="/organic/agent">
    Let the agent fill your calendar in bulk.
  </Card>

  <Card title="Organic analytics" icon="chart-column" href="/organic/analytics">
    See how scheduled content performs.
  </Card>
</CardGroup>