> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Understand your performance

> Ask what's working across your social channels and your ads, and why, in plain English.

Know what's working, what isn't, and why, across your social channels and your ads. For deeper questions, ask [Jaina](https://docs.trycontinuum.ai/performance/jaina.md) about ads or the [Organic agent](https://docs.trycontinuum.ai/organic/agent.md) about social.

## What you can read

| Area | Platforms |
| - | - |
| **Organic social** | Instagram, Facebook, TikTok, YouTube, and LinkedIn |
| **Ad accounts** | Meta and LinkedIn |

Data appears for each account connected and assigned to your brand. Ask "Which platforms are connected to our brand?" to check, and connect anything missing from the same chat.

## Prompts to try

* "What were our three best Instagram posts last month, and why did they work?"
* "Ask Jaina why our cost per purchase jumped last week."
* "Which Meta campaigns are spending slower than planned this month?"
* "Break down the last two weeks of Meta spend by age and gender. Where are we wasting money?"
* "Which of our video ads hold attention past the first three seconds, and which lose people?"
* "Give me a one-page weekly review of social and ads, with the single most important action."

## Good to know

* Viewers can read the numbers. Asking Jaina or the Organic agent needs the **Operator** role or higher.

> [!TIP]
>
> Answers and reports usually take a minute or two. Ask "Is it done yet?" to check, or come back to the same chat later.

## What's next

* [Jaina](https://docs.trycontinuum.ai/performance/jaina.md): The ads analyst behind paid answers.
* [Organic analytics](https://docs.trycontinuum.ai/organic/analytics.md): The same numbers, in the app.


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