> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Run your Meta ads

> Review campaigns, adjust budgets, build audiences, and set up new campaigns, always created paused, from the conversation.

Manage your Meta ads from the conversation. Review campaigns, adjust budgets, pause or update campaigns, ad sets, and ads, build audiences (including lookalikes), and set up new campaigns. New campaigns, ad sets, and ads are always created **paused**, so nothing spends until an Admin or Owner approves switching it on.

[Paid optimization](https://docs.trycontinuum.ai/performance/optimizer.md) spots where your budget would work harder and recommends the move, with the reasoning. You approve or reject each one.

## Prompts to try

* "Show me this week's budget recommendations and explain each one."
* "Approve the recommendations for our prospecting campaigns, and reject the rest."
* "Raise the daily budget on our retargeting ads to 150 a day. Show me the change first."
* "Pause the ad sets with the highest cost per purchase. Show me first."
* "Build a new audience of people similar to our past purchasers in the US."
* "Set up a paused campaign to drive traffic to our spring sale."
* "Show me the paid changes waiting for my approval." (Admins and Owners)

## Good to know

* Creating or changing campaigns, ad sets, ads, budgets, and audiences shows a preview and waits for your yes.
* Approving a Paid optimization recommendation applies it right away. Your approval is the yes.
* Switching a campaign, ad set, or ad on needs an Admin or Owner, who approves that exact change in the Continuum app or from their own assistant with `mcp_approval_grant`. A large budget increase needs the same approval. If you're an Admin or Owner, your own yes is enough.
* Creating or changing ads, and approving or rejecting recommendations, needs the Operator role or higher. Viewers can read campaigns, results, and recommendations.
* Paid optimization recommends budget moves for you to approve. [Paid optimization](https://docs.trycontinuum.ai/performance/optimizer.md) covers pauses and Autopilot.

## What's next

* [Paid optimization](https://docs.trycontinuum.ai/performance/optimizer.md): How recommendations are made and applied.
* [Jaina](https://docs.trycontinuum.ai/performance/jaina.md): Ask why results changed.


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