> ## Documentation Index > Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt > Use this file to discover all available pages before exploring further. # Continuum in your AI assistant > Connect Continuum to Claude or ChatGPT and put your brand book, results, and content plan to work by asking. Continuum works from your brand book, your audience, your past performance, and your creative library. Connect it to Claude or ChatGPT and you can put all of that to work by asking, in one conversation. The connection uses the **Model Context Protocol (MCP)**. Claude and ChatGPT call it a **connector**: a secure link that lets your assistant work in Continuum for you. You paste one address, sign in with your normal Continuum login, and you're done. * [Connect your assistant](https://docs.trycontinuum.ai/quickstart.md#connect-your-assistant): Claude, ChatGPT, or any assistant that supports custom connectors. * [Your first five minutes](https://docs.trycontinuum.ai/quickstart.md): Connect, pick a brand, and ask your first five questions. ## Why use it * **Get answers in plain English.** Ask why your cost per purchase jumped and get the numbers, the likely reason, and a suggested next step. * **Plan and publish from one conversation.** Go from "what should we post next week?" to an approved calendar, and publish to Instagram when you're ready. * **Make on-brand creative.** Captions, images, and videos are drafted from your brand book and past results. You review them before anything is published. * **Stay in control.** Anything that publishes, changes your ads or budgets, or deletes something shows you a preview and waits for your yes. See [You stay in control](https://docs.trycontinuum.ai/mcp/control.md). ## The parts of Continuum you'll hear about Start with what you want to get done and ask for it in your own words. This table explains the names you'll hear along the way. You can use every area from your assistant. A few steps stay in the Continuum app on purpose, like turning on Autopilot, and switching on a campaign needs an Admin or Owner's approval. | Name | What it is | | - | - | | **[Jaina](https://docs.trycontinuum.ai/performance/jaina.md)** | Your ads analyst. Ask her why results changed and what to do next. | | **[Organic agent](https://docs.trycontinuum.ai/organic/agent.md)** | Your social media strategist: ideas, captions, and content plans. | | **[Calendar](https://docs.trycontinuum.ai/organic/calendar.md)** | Your content plan: every post, its date, and whether it's a draft, approved, scheduled, or published. | | **[Paid optimization](https://docs.trycontinuum.ai/performance/optimizer.md)** | Watches your Meta ads and recommends where to move budget, for you to approve. | | **[Library](https://docs.trycontinuum.ai/canvas/library.md)** | Every image and video your brand has made, uploaded, or run as an ad. | | **[Canvas](https://docs.trycontinuum.ai/canvas/overview.md)** | A visual workspace where images and videos are built step by step. You can watch the assistant work on it. | | **[Pipelines](https://docs.trycontinuum.ai/canvas/pipelines.md)** | Recipes your team has saved for a type of creative, such as a product lifestyle shot. Run one to get up to 10 versions at once. | | **[Elements](https://docs.trycontinuum.ai/canvas/elements.md)** | A saved product, model, or character that looks the same in everything you generate. | | **[Video Studio](https://docs.trycontinuum.ai/canvas/video-studio.md)** | The video editor for turning raw footage into cuts for social. | | **[Forge](https://docs.trycontinuum.ai/forge/overview.md)** | Fills your design templates with your messages and offers to make many versions in one go. | > [!TIP] > > Jaina explains why results changed. Paid optimization proposes the budget moves. You approve. ## What you can do * [Understand your performance](https://docs.trycontinuum.ai/mcp/use-cases/performance.md): What's working across social and ads, and why. * [Know your brand](https://docs.trycontinuum.ai/mcp/use-cases/brand.md): Ask about your brand book and check copy against your voice. * [Find what works](https://docs.trycontinuum.ai/mcp/use-cases/insights.md): Your best openings and formats, category trends, and competitors. * [Plan and publish social](https://docs.trycontinuum.ai/mcp/use-cases/social.md): Plan a week of posts, review each one, and publish. * [Run your Meta ads](https://docs.trycontinuum.ai/mcp/use-cases/ads.md): Budgets, audiences, campaigns, and optimization recommendations. * [Make creative](https://docs.trycontinuum.ai/mcp/use-cases/creative.md): On-brand images and video from the Canvas, Pipelines, and Elements. * [Edit video](https://docs.trycontinuum.ai/mcp/use-cases/video.md): Turn raw footage into first cuts in Video Studio. * [Produce templates at scale](https://docs.trycontinuum.ai/mcp/use-cases/templates.md): Fill your design templates with Forge. ## Try it Once you're connected, ask: * "Which Continuum brand am I working on, and what's connected?" * "Read our brand book and tell me in three lines how we sound." * "What can you help me with in the Calendar?" ## What's next * [How to ask](https://docs.trycontinuum.ai/mcp/how-to-ask.md): Habits that get better answers faster. * [Prompt recipes](https://docs.trycontinuum.ai/mcp/recipes.md): Short sequences that show how everything connects. 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