> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Integrations

> Connect your ad and social platforms once, then assign specific accounts to a brand.

Continuum uses a **connect once, assign many** model. You connect a provider (like Meta or Google) a single time at your account level, and Continuum discovers every asset you can access. You then assign the specific accounts — a Facebook Page, an Instagram profile, an ad account — to a given brand. Nothing syncs until you assign it, which keeps data from leaking between brands you manage.

## Supported channels

| Channel                    | What Continuum reads                                                | Status             |
| -------------------------- | ------------------------------------------------------------------- | ------------------ |
| **Meta — Facebook**        | Paid campaigns + organic posts                                      | Fully supported    |
| **Meta — Instagram**       | Organic posts, insights, competitor discovery                       | Fully supported    |
| **Meta — Threads**         | Profile assets                                                      | Supported via Meta |
| **Google Ads**             | Paid campaigns and performance                                      | Fully supported    |
| **Google Analytics (GA4)** | Site and conversion metrics                                         | Fully supported    |
| **YouTube**                | Organic channel performance                                         | Fully supported    |
| **TikTok**                 | Paid and organic data                                               | Supported          |
| **LinkedIn**               | Paid campaigns + organic (connect from **Settings → Integrations**) | Supported          |
| **X**                      | Account connection only — no data pull yet                          | Coming soon        |
| **DV360**                  | Advertiser discovery under Google — no reporting yet                | Partial            |
| **Amazon Ads**             | —                                                                   | Coming soon        |

<Info>Availability of some channels depends on your plan and region. If a channel you need isn't listed, reach out to [support@trycontinuum.ai](mailto:support@trycontinuum.ai).</Info>

## Connecting a channel

<Steps>
  <Step title="Open Integrations">
    Go to **Settings → Integrations** and choose the provider you want to connect (Meta, Google, TikTok, LinkedIn, or X).
  </Step>

  <Step title="Authorize">
    Complete the provider's OAuth flow in the popup. Continuum discovers every account and asset you can access — you don't authorize each one separately.
  </Step>

  <Step title="Assign accounts to a brand">
    Pick the specific accounts that belong to this brand and assign them. Assigning starts background data collection for that account.
  </Step>
</Steps>

## How Meta assets are organized

Meta nests deeply, so the asset picker mirrors its hierarchy: **Meta Business → ad accounts → sub-assets** (Pages, Instagram profiles, Threads). Selecting an ad account can surface the Instagram and Threads profiles tied to that business unit, so related assets stay together.

Assets that are discovered but not yet usable — for example, missing a permission — are flagged so you know what to fix before assigning them.

## Keeping connections healthy

Continuum tracks each connection's last sync and health. If a connection breaks — a password change or an expired token — the account is marked stale and shows a **Re-sync** action to restore data collection.

## What's next

<CardGroup cols={2}>
  <Card title="Assign accounts to brands" icon="book" href="/brand/overview">
    Manage which assets belong to each brand.
  </Card>

  <Card title="Paid analytics" icon="chart-line" href="/scale/analytics">
    See paid performance once Meta or Google is connected.
  </Card>
</CardGroup>