> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trycontinuum.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand book

> The living, AI-generated identity that grounds every generation and agent in Continuum.

Your brand book is the single source of truth for how your brand looks, sounds, and shows up. Continuum drafts it from your website during onboarding and deepens it over time. It isn't just reference — it actively **grounds** [AI Studio](/studio/workflows) generations and steers the [agents](/concepts), so your output stays on-brand by default.

## What's inside

The brand book is organized into tabs:

| Tab           | What it holds                                                                                                   |
| ------------- | --------------------------------------------------------------------------------------------------------------- |
| **Identity**  | Color palette, type specimens, voice (tone, style, power and banned words), personality, and imagery direction. |
| **Strategy**  | Positioning, brand pillars, audience segments, and content rules.                                               |
| **Readiness** | Your [brand readiness score](/brand/readiness) and top blocker.                                                 |
| **Sources**   | The knowledge-base documents and onboarding intake behind the book.                                             |
| **Document**  | The editable master `brand.md` that powers every view above.                                                    |

## Brand kit

The brand kit is the deterministic core of your identity — the pieces any feature can pull by brand:

* **Logo** — your logo file.
* **Colors** — your brand palette as hex values.
* **Typography** — your brand typefaces, stored as font-family names.

<Info>Typography is stored as font names, not font files — Continuum references the families. (Client After Effects projects are the exception: those require the actual font files. See [After Effects delivery](/studio/after-effects/delivery).)</Info>

## Generating and editing

If your brand book is empty, select **Generate Brand Book** to build it from your website. Edit any view directly, or edit the master `brand.md` under the **Document** tab — changes there flow through to every view.

## Working across brands

Each brand has its own brand book, kit, and connected accounts. Switch the **active brand** from the brand switcher to move between them, or create a new brand profile. A brand that hasn't finished onboarding or has no active integration is flagged so you know what to finish.

## What's next

<CardGroup cols={2}>
  <Card title="Brand readiness" icon="gauge-high" href="/brand/readiness">
    See how complete your brand book is.
  </Card>

  <Card title="Brand-book grounding" icon="wand-magic-sparkles" href="/studio/workflows">
    How the brand book shapes generations.
  </Card>
</CardGroup>